Merit system junkie.
Unusual, but in an approachable way.
Hija de casa energy.
Effort-full.
Willing to leave the house wearing something really ugly.

Basically, the same person I was in third grade. Back then, left of center was my bullseye. (Ask me about my marionettes.) My professional philosophy today is no different. I approach problems obliquely to arrive at solutions that catch you off-guard. Want people to sign up for an airline loyalty program? Make a movie. Want to sell a sandwich? Design a pillow. Chasing ways to Kool-aid-Man through the white noise that is most ads. It’s a strategy that has served me and my clients well. A modus operandi forged over fifteen years writing, creative directing, and chaos wrangling at Fallon, Apple, MONO, Eleven, Inc., and in-house at adidas. Whether it’s developing a brand voice, coming up with The Big Idea, or simply putting one message in one place, my goal is always the same: captivating work that’s impossible to ignore.

Kind of like a bowlcut with a bow on it.