A partnership no one expected. nor wanted.

Still, it tickled the Internet and New Yorkers alike — two groups who famously hate everything. Developed with Fallon and Arby’s, alongside Warby Parker and Partners & Spade. Read on for the origin story.

A riff between creative friends that turned into a semi-serious conference call that escalated into a feverishly-serious conference call when the words “Onion Ring Monocle” were thrown out. At some point, we realized that April Fools Day was coming up, the holiest of days for fake collab announcements. The thought of subverting the trend with an absurdly real collaboration made us all laugh. And so we laughed WArby’s into existence.

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We brainstormed products and developed a marketing campaign. A lookbook was shot. Storefronts were wrapped. I wrote talking points for the CEOs to say with a straight face on camera. Then, on April 1st, merch flew off shelves, monocles were lowered into a deep fryer, and WArb'y’s was live.

  • Agency: Fallon and Partners & Spade

    Creatives (Fallon): Meredith Oberg, Suzy Langdell, Cory McLeod

    Writer & CD: Me

    CCO: Jeff Kling

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